IN THIS ISSUE:
- A Message From Jason Kane
- HUD Lifts Cap On Reverse Mortgages
- Is It Time For A New Kind Of Mortgage?
- 10 Ways To Take A New Listing
Dear Friends,
We are pleased to announce that we have 2 new closing
locations in Providence and Warwick, RI. In
addition to our locations, we
will perform closings at a time and place that is convenient for
you and your clients.
As always, we welcome all of your
comments.
Sincerely,
Jason Kane
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Last Months Trivia:
Who lived at 4222 Clinton Way?
Answer: The Brady Bunch
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Federal legislators are divided
on numerous topics in the nation's capitol, but expanding the
possibilities for senior citizens to live more comfortably is not
one of them. Members from
both sides of the aisle are finally seeing the light on reverse
mortgages, the once-controversial program that allows seniors to
draw from the equity in their home without making payments or
outliving their home's value. The first step was the recent
passage of the Reverse Mortgage to Help America's Seniors Act by
the U.S. House of Representatives, eliminating the cap on the
number of reverse mortgages that can be insured by the Department
of Housing and Urban Development.
The bill, sponsored by Reps.
Michael Fitzpatrick, R-Pa., and Jim Matheson, D-Utah, amends the
National Housing Act by removing the existing cap of 250,000
reverse mortgages that HUD can insure at any given time. Right
now, there are about 150,000 Home Equity Conversion Mortgage
(HECM) loans outstanding, according to the National Reverse
Mortgage Lenders Association.
A Senate version of the bill,
introduced by Sen. Rick Santorum, R-Pa., is pending approval and
will be considered earlier this year. Both bills enjoy bi-partisan
support in Congress and are endorsed by consumer groups, such as
AARP, formerly known as the American Association of Retired
Persons.
During the most recent federal
fiscal year, ending Sept. 30, 2005, HUD insured a record number of
reverse mortgages -- 43,131 -- for a fifth consecutive year. The
federally insured HECM accounts for 90 percent of all reverse
mortgages made in the United States.
When Congress created the HECM
program in 1988, a cap was imposed so lawmakers could periodically
monitor the program's performance and costs to the government. Now
that the program has a track record, there's no continuing need
for a cap because the HECM program generates sufficient funds to
cover its costs through mortgage insurance premiums paid by
borrowers.
After eliminating the cap on the
number of HUD loans, lawmakers plan to take aim on raising the
amount of cash seniors can pull from their homes. Two privately
funded national studies showed that Puget Sound area participants
were frustrated with the inability to fully tap their large and
growing equity. Respondents noted their increasing property values
and living expenses, as well as their difficulty in making ends
meet with the current HECM loan limits.
Rep. Jay Inslee, D-Wash., who
co-sponsored the elimination of the loan cap, said he plans to
introduce a bill where the location of the home is not as big of a
factor in determining the amount of a government-insured reverse.
Lenders have been pushing for a single national limit so that home
equity would be the main variable.
"I am working on a bill I
hope at some point will pass, that will also go to a unified
limitation in the dollar amount, the cap that now exists and
limits the amount of equity that our seniors can get out of their
homes," Inslee said. "Seniors are equity-rich but
cash-poor in a lot of circumstances. We are also finding that
seniors are using these reverse mortgages in new ways, to help
their grandchildren with their college education, for their
recreation, as well as the obvious reasons, for health care and
assisted-living facilities and the like. So this has tremendous
opportunity."
A reverse mortgage is a loan that
enables homeowners 62 or older to borrow against the equity in
their homes, without having to sell the home, give up title, or
take on new monthly mortgage payments. Loan proceeds can be used
for any purpose, and taken out as a lump sum, fixed monthly
payments, line of credit, or a combination. The loan amount
depends on the borrower's age, current interest rates, and the
value and location of the home.
A reverse mortgage does not have
to be repaid until the borrower moves out of the home permanently,
and the repayment amount cannot exceed the value of the home.
After the loan is repaid, any remaining equity is distributed to
the borrower or the borrower's estate. A senior's home does not
have to be owned free and clear to qualify for a reverse mortgage.
Reverse mortgages are often used to retire existing debt on a
home.
The early reverse mortgage
programs got a poor reputation because some were flawed and
contained huge appreciation shares for the lender coupled with
big-time upfront fees. Now, with the federal government insuring a
majority of the reverse mortgages with no lender equity shares,
the concept has become more acceptable and recognized by
consumers. Some of the negativity of the early reverses also was a
result of the risk-adverse GI Generation, still the prime target
for the next several years before the early boomers, or Silent
Generation, come around the senior corner.
Source: The New York Times
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The lending industry has a lot of
products including energy-efficiency, interest-only and VA and FHA
loans to make homebuying easier for first-timers. Almost all
mortgage loans are related to the value of the house, yet most
refinance products are used by homeowners not to put back into
their houses, but to eliminate credit card debt, send kids to
college, and pay other expenses.
It's easy to understand that
refinancing is a different kind of loan and a purchase loan,
except that the same lenders offer both kinds of loans. That
begs the question -- why can't lenders consolidate debt into
purchase loans?
This may be the next step as the
industry watches the fragile first-time homebuyer struggle to
qualify for a mortgage loan with a mountain of student debt on
their backs.
Finding accurate figures for
student debt loads is frustrating. A 2002 survey of recent
graduates by student loan company Nellie Mae found that the
average student loan burden for a bachelor's degree was $18,900,
up 66 percent from five years earlier. Yet, another survey found
that the average cost of college increases at twice the rate of
inflation, which means that public colleges cost an average of
about $13,000 a year and private schools cost about $28,000. Add
medical, law or other post-graduate studies, and student debt can
reach the six figures.
That's a concern, but not one for
mortgage lenders, suggests David Reed, author of Mortgages 101 and
Who Says You Can't Buy A Home! "Well
... at first glance, a refinance will typically have some equity
in the property," says Reed, "and most only allow up to
80 percent of the value of the home to be refinanced into a new
mortgage. Equity is important for first lien lenders for lots of
reasons and one of them has to do with the ability to recover
their asset should the borrowers default."
Value: + $100,000
Current loan amount: - $50,000
Max cash out loan amount: - 80 percent of $100,000 (or $80,000)
"The lender still has some
breathing room, albeit reduced to only a 20 percent equity
position," says Reed.
Now look at this scenario:
Sales price: $100,000
Student loans: $20,000
Loan amount: $120,000
"The lender has no equity,
and if something bad happens like foreclosure ... ," says
Reed.
"Granted, there are equity
lines that can go up to 100 percent of the value of the home, but
they're in a second lien position. Should a foreclosure occur, the
original lien holder would get first dibs at recovering their
equity. Even still, both liens are secured by real property,
typically up to 100 percent of the sales price of the home. A loan
issued above the value of the house against secure and non-secure
property is a horse of well, a different color."
Bottom line? "If I were a
loan designer at a mortgage operation, I would not make a purchase
loan above the sales price," says Reed. "On the other
hand, I might not have a problem with a loan that had 20% down
payment, the lender paid off the student loans with that amount
and issued a 100 percent loan."
Source: Realty Times
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Imagine walking into a large
supermarket. A well dressed clerk notices you as you come through
the door and introduces himself. He is a nice enough guy, but what
he tells you next is so shocking and so down right unbelievable
that you almost fall over in your tracks laughing. What he just
said can’t be true. It just can’t be or can it?
The store has sold out of
inventory!
The friendly clerk proudly
assures you that what he said is absolutely true. The eggs, the
milk, the steak, and, yes, even the broccoli, has all been sold to
eager buyers. But the clerk is still smiling because he has a
solution. In fact he points outside to a shiny new car.
“How about I take you down to
the next store and sell you some of their product?” he asks
politely.
Sound crazy? It is, but this
exactly the way that many agents and even some brokers operate
their business. Ask yourself: If you were the consumer what would
you do next? For most of us, the answer would be to get in your
own car and drive to the store that has inventory to sell.
In the real estate business our
inventory is listings, signed contracts with buyers or sellers. If
we have a small inventory of high quality listings, our business
may be living on borrowed time. So how we can take more listings?
Use this quick list of 10 ways you can find a seller listing this
week!
10 Ways to Take a Seller Listing
This Week:
- Contact 15 For Sale By
Owners and Ask for an Appointment. Try using the
stop-drop-knock method. Every time you drive by a FSBO, stop
your car, drop what you are doing and knock on the door! If
you’re using the phone, try using this script, after
cross-checking with the Do-Not-Call list, www.fcc.gov.
“Good Morning. I noticed that you have your home listed for
sale by owner. My name is [Name], I work at [Office]. I’m
not calling to ask for your listing, and I respect your
decision to sell on your own. The reason for my call is that I
am a relocation specialist with my company and I wondered if
you folks were staying local or if you plan to move out of
state?… May I offer you some free assistance?”
- Contact 15 Expired Listings
and Ask for an Appointment. Before making the call you may
want to spend some time building an email pre-listing kit
which explains your services and your qualifications. Once you
have it built, try using this powerful script, after cross
checking with the Do-Not- Call list, www.fcc.gov.
“Good Morning, I noticed your listing is no longer being
marketed on the MLS this morning. Are you still interested in
selling? [If answer is yes…] Great! May I email you a quick
booklet on my services; I specialize in helping people sell
their home in [area].”
- Contact 20 Sphere of
Influence Members and Ask for a Referral. We all should be
contacting members of our sphere of influence. Let’s all
stop feeling guilty about it and just pick up the phone and do
it! Here’s a quick easy script: (Do-Not-Call laws can apply
here, www.fcc.gov.)
“Good Morning. Hey, I was thinking about you today. [Talk
about something of mutual interest.] Hey, before we hang up,
I’m looking for some new listings this month. If you hear of
anyone considering a real estate change would you send them my
way?”
- Contact All of Your Current
Listings and Ask for a New Listing. Your current list of
active sellers is like a field of small oil wells. Each
listing should be producing a small but steady stream of leads
to you every month. Why? Sellers are always talking about
selling, and when the engage in conversations about real
estate with their friends, neighbors, and relatives,
inevitably they run into other folks who also ready to make a
change. Try this script with your current list of sellers:
“Hey, listen, my number one goal is to get your home sold,
and one way that I can have more time to market your home is
if you do me a huge favor. Just keep your ear to the ground,
and if you hear of anyone who needs a real estate agent would
you send them my way?”
- Contact All of Your Current
Buyers and Ask for a New Listing. Buyers are like real
estate radio stations; all they do is talk about real estate.
This a huge opportunity for the savvy marketer who understands
that inevitably these buyers will run into friends,
colleagues, and family who are also considering a real estate
change. Try this script with all of your buyers:
“Hey, I know you’re probably going to be talking about
your real estate plans with all your friends. Could you do me
a huge favor? If you hear of anyone considering a real estate
change, would you mind having them give me a call?”
- Contact Homeowners in an
Area Your Buyers Like and Ask for an Appointment. Use this
powerful technique when your buyers have identified a
particular neighborhood that they have fallen in love with.
With your buyers’ permission, use their interest in the area
as a catalyst to begin your conversation. You may find sellers
are much more receptive to this approach then a typical cold
call. (Do-Not-Call laws can apply here, www.fcc.gov.) Try this
script:
“Good Morning. [Introduction.] I’m working with some
buyers who would like to live in your neighborhood. They’re
pre-qualified and ready to purchase a home but we haven’t
been able to find them the right home. I was hoping you might
know of someone considering a real estate change.
[Discussion.] How about you folks? Have you ever considered a
real estate change?”
- Contact Homeowners Around
Your Listings and Ask for an Appointment. The just-listed
campaign has always been one of the easiest, most powerful
prospecting techniques in real estate and yet most agents
still don’t harness the power of this simple system.
(Do-Not-Call laws can apply here, www.fcc.gov.) Try using this
script around all of your listings:
“Good Morning. [Introduction.] I’m just letting everyone
in the area know that one your neighbors, [Name], has decided
to make a move. I’ve put an information flyer in the mail to
you about the listing, and I wondered if you could do me a
favor. If you hear of anyone that is considering a move, could
you send them my way? By the way, have you folks ever
considered making a real estate change?”
- Contact Homeowners Around a
Home You Sold and Ask for an Appointment. One of the best
ideas in the real estate business is to always build on
success. Try using each of your sales as a tool to create even
more sales, success creating even more success. It may sound
simple, but simple works! (Do-Not-Call laws can apply here,
www.fcc.gov) Try this technique:
“Good Afternoon. [Introduction.] You have some new
neighbors, [Buyer’s name]. They just purchased the home at
[Address]. I’ll be sending out a flyer to the neighborhood
with the sales data. Now that we have that property sold,
I’m looking for potential new listings. Have you folks ever
considered a move to a new area or a larger home?”
- Contact Business People,
Give Them a Lead and Ask for a Lead. One thing you can
always count on when visiting with business owners is that
they all want more business. Remember, to receive referrals
you must send referrals. Ask yourself who can you send a lead
to today? Once you have sent over that qualified prospect,
follow up the conversation with this script:
“Hey, listen, I know you’re going to do a great job with
[Client]. Do me a favor and let me know how it all turns out.
By the way, I’m always looking for new real estate clients.
If you hear of anyone considering a real estate change would
you send them my way?”
- Contact Rental Owners and
Ask for an Appointment. If you open up any newspaper and
turn to the classifieds, you will seen a boat load of For Sale
by Owners, but one area that is often overlooked is the rental
market. Turn this huge opportunity into your own personal
golden goose. (Do-Not-Call laws can apply here, www.fcc.gov.)
Try using this dialog:
“Hello. [Introduction.] I was calling about your rental ad
in the newspaper. Is the property still for rent? I have a
quick question : Would you folks consider selling this
property if the price was right? Are you in the market for any
more units?”
There you have it—10 Ways to Take a Listing this Week. Did
you notice anything about all 10 of the ideas? They require
you to ask a question. If you want the business you have to
ask for it!
Source: Jim Remley, Speaker,
Author, Consultant
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